Lifestyle

Now gentlemen prefer brunettes

Blonde v Brunette. Tracey Clarke and Jess Joyner. Photo Tanya Easterby / The Gympie Times
Blonde v Brunette. Tracey Clarke and Jess Joyner. Photo Tanya Easterby / The Gympie Times Tanya Easterby

IT'S official: gentlemen no longer prefer blondes, rating brunettes as not only the sexiest, but the most suitable to introduce to their parents.

As a brunette who has met a couple of parents in her time and always been too dark to even attempt to go blonde, this news is music to my ears.

One of Australia's leading hair product suppliers Head & Shoulders commissioned the study of 1000 Australians recently to explore the influence of hair care, colour and style on men and women.

Some of the more interesting revelations to come out of their study were that 39% of the men and 60% of the women surveyed preferred brown hair.

Aussie blokes believe brunettes make the best lovers (24%) and are the most appropriate to introduce to their parents (38%).

But if your girlfriend is a blonde you might want to watch out, as more than a third (36%) think blondes are most likely to cheat.

The study also found that 91% of the Australians surveyed claimed that hair was a key element to a person's sex appeal, women find dirty hair (79%) and dandruff (64%) two of the biggest turn-offs.

Women are also far less likely than men to pursue a relationship if their potential partner turns up with unclean, unhealthy or unkempt hair.

Our apologies to all the red heads out there (and those of you with pink, green, white and silver hair).

For some reason there was no data supplied on the results for those most exotic and unique of the hair colours.

Hairy facts

  • 39% of men prefer brown hair.
  • 60% of women prefer brown hair.
  • 24% of men think brunettes make better lovers.
  • 36% of men think blondes are more likely to cheat.
  • 38% of men think brunettes are the most appropriate to introduce to their parents.
  • 91% of Australians think hair is a key element to a person's sex appeal.

To find out more about Head & Shoulders, visit www.headandshoulders.com.au

Gympie Times

Topics:  beauty, editors picks



Haplessly helping out

Bruce Devereaux who is giving up his bank job to go full time on his daddy blog and to be a Stay At Home Dad.Photo Patrick Woods / Gympie Times

Bruce explains the difficulties he has helping around the house.

Who's on Meals on Wheels duty?

HOME DELIVERY: Gympie Meals on Wheels deliver nutritious meals five days a week.

Gympie Meals on Wheels roster for week ending September 30

Tips and trivia: Things you didn't know about tomatoes

Jody Allen loves one spring crop more than any other.

Local Partners

Jim Carrey slams 'shameful greed' of lawsuit

Jim Carrey has slammed the "shameful greed" of White's ex-husband.

'Highly unlikely' Brad Pitt will face prosecution

It is highly unlikely that Brad Pitt will be prosecuted

WATCH: Justin Bieber grabbed in Germany

A video has emerged of singer Justin Bieber being attacked

Why The Wrong Girl is right for Jessica Marais

Jessica Marais and Ian Meadows in a scene from the TV series The Wrong Girl.

ACTOR makes the sometimes awkward character her own in new comedy.

What's on the small screen this week

Jessica Marais in a scene from the TV series The Wrong Girl.

A NEW romantic comedy debuts while footy codes ramp up for finals.

Airbourne talk drop bears, beer and taxes

Airbourne have a new album coming out and a new tour on the way.  Photo Contributed

Airbourne release album for the aussie battler

Highway upgrade drives momentum in affordable market

Accessibility and affordability are keeping interest high

Property 200m from ocean selling for just over $100K

BEACHCOMBER PARK: Work has started on a new $19.2 million development at Toogoom.

The estate's developer is offering huge discounts for early buyers.

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

First stages of $25 million housing development underway

New development on Madsen Rd - The Springs.

The blocks of land are much bigger than usual

Couple build their own 'tiny house' for $45k

Holly Bowen and Oli Bucher built their "tiny house" themselves, only hiring a plumber and an electrician. Photo/supplied

The house, which is built on a trailer and can be towed.

Rocky proves prime real estate in latest REIQ report

Kas Woch sold this Wood St home in Depot Hill for $107,000 in August.

A new investor's market as Rocky house prices hit lowest in state