Business

Pie Creek mum's Stay at Home Mum site is international hit

Jody Allen
Jody Allen David Crossley

JODY Allen did not exactly live in a shoe when she lost her job.

But, with one child already and one on the way, she freely admits she did not quite know what to do.

House and rate payments aside, she suddenly found her family's reduced income left them with $50 a week for food.

But as she sat in her Pie Creek kitchen, necessity became the mother of an invention so successful, Mrs Allen has become an international household survival guru.

On Saturday, she achieved home town recognition as well.

FEW associated with Jody Allen's sensationally successful publishing effort, the Stay at Home Mum website, would have anticipated the incredible success of their efforts.

The website and its associated Facebook page, has become Australia's biggest mothers' network.

Its international success was such that Mrs Allen needed the help of friends to keep the site running 24-hours a day.

Ironically, for a project designed to give mothers more time with their children, sudden success has taken the whole team by surprise.

It even caused them problems with time zones, as other mums and dads and financially stressed families from around the world logged on.

Now the site, run by a company with four directors and about 20 paid helpers, has taken out The Gympie Times' Business of the Year award for 2013, part of the Gympie and District Chamber of Commerce Small Business Awards.

"It was a bit of a surprise," one of the directors, Nicole Millard, said yesterday.

Ms Millard also manages the site's social media activities, including its Facebook site.

"It's the biggest mum's Facebook community in Australia.

"We have just over 236,000 fans at the moment," she said.

Bruce Devereaux has been blogging on the site since the early days, "bringing a male point of view," Mrs Millard said.

"We've got a pretty good team going, with Facebook moderators, writers, office staff and other helpers.

"It's still from Gympie, we still do it from our homes.

"And we're still loving it," she said.

"It is really amazing.

"We still can't believe it. It's just taken off.

"It's been a terrific journey," she said.

Gympie Times

Topics:  internet, job loss, pie creek, stay at home mum, website



Can we trust them?

Women writing on paper with a pen on a white background.

Colin Claridge thinks the gene pool of good leadership is drying up

Plenty open this long weekend

The Gympie region will have plenty of shops open on Monday

Heaps open for long weekend

Monty and Heather are house hunting

TAKE ME HOME: Monty is looking for a "furever” home where someone who loves him will help him control his expanding waistline.

Pets up for adoption at Gympie RSPCA Animal Adoption Centre

Local Partners

Lady Gaga confirms Super Bowl show

Lady Gaga

Lady Gaga to perform in coveted spot

Girls actors give emotional tributes to hit show

Actor Allison Williams

Actors farewell smash hit HBO show Girls after six seasons

Janet Jackson's pregnancy is 'best thing'

Janet Jackson

Janet Jackson can't wait to become a mum

Jay Z signs two-year movie and TV deal

Rapper Jay Z

Rapper Jay Z has signed a television and movie deal

Nowhere to Hyde: Matt Nable is Australia's man in demand

Matt Nable stars as Detective Gary Hyde in the TV series Hyde & Seek.

NABLE returns to the small screen amidst busy film work.

Marvel's Luke Cage S1E7: Manifest review

Mike Colter in a scene from the TV series Marvel's Luke Cage. Supplied by Netflix.

*WARNING: spoilers if you haven't seen Marvel's Luke Cage*

Builder and roofer are cleared in faded roof case

CLEARED: a Gympie builder has been cleared of blame for sunscreen damage to a roof.

Gympie builder cleared over sunscreen damage claim

Beach-side real estate starts at $85k on Fraser Coast

HERVEY BAY REAL ESTATE: You can buy this townhouse in Scarness for under $300k.

Live your beach-living dream locally.

Gympie Century 21 owner forges his own path

ON THE ROAD TO SUCCESS: Billy Mitchell (right) with Queensland franchise manager at Century 21, Glenn Stanton.

It's been a meteoric rise over the past few years for Billy Mitchell

$40million hotel, shops development project for Mackay

Mt Pleasant hotel and retirement accommodation, proposed at 194-202 Malcomson St.

$40m development to take Mackay to 'the next level'

Huge Gunalda service station set to open by December

NEW STATION: The Gunalda Service Centre, owned by United Petroleum, will include a 350-seat eating area and a truckers lounge.

The massive servo is the biggest United development in Queensland.

Highway upgrade drives momentum in affordable market

Accessibility and affordability are keeping interest high