News

Gympie Music Muster tightens belt, makes a profit in 2015

THE facts are in: the 2015 Gympie Music Muster attendance was more than 16,000 visitors; slightly up on last year.

Organisers said yesterday they were thrilled this year's Muster had returned a small surplus, as a result of tight controls on expenditure.

"It's no secret that over the past four years the Gympie Muster has faced some tough times with bad weather events, declining revenue and increased costs," Muster chairman Tony Nolan said.

"With over 91% of patrons coming from outside the Gympie Regional Council boundaries it's clear the benefit of this event to our region is massive.

"Each year, the Muster attracts more and more new people to Gympie, so we knew it was vital for the economic prosperity of the region to keep it going.

"However, as the Muster exists solely as a fundraising initiative of the Apex Club of Gympie it was vital to restructure if this iconic event was to survive.

"So in November 2014, the Muster 20/20 planning session was conducted with a range of stakeholders and as a result a new approached was brought to the organisation with greater involvement of volunteers and a new executive director to manage costs.

"Clearly all the hard work has paid off with the event returning to the black with a small surplus."

Mr Nolan said it was also important the Muster kept the trust of its local community groups, so this year they were paid first.

"I want to salute the community spirit that this festival inspires in all who participate," he said.

"We are proud to hold an event that celebrates our regions history and is regarded as Australia's favourite camping and music festival."

The survey of 2015 Muster patrons has also just concluded, confirming what many suspected and what the patrons already knew: that camping, socialising with friends and the overall Muster experience are key factors influencing their decision more than any other variable.

The report surveyed more than 650 people across the country to gather data regarding their motivations behind Muster attendance, shedding some light on the Muster and the people who travel from across Australia and the world to attend.

"Of the people surveyed, 24.2% said this was their first Muster and 35% had attended between two to five Musters," executive director David Gibson said.

"It isn't getting any cheaper to put on the event, but we have got to keep ticket prices in check so managing costs has become our number one focus," Mr Gibson said.

"The survey has given us a better insight into what the patrons really want so we can now focus our efforts into delivering in those areas for the 35th Muster in 2016."

Fast facts

THE Gympie Muster by the numbers:

  • There were more than 23,000 visitations across the 4 days.
  • More than 65 food and market stall vendors were on site.
  • 38 community groups were involved in a variety of roles.
  • 63% of patrons bought a multiple day ticket.
  • 93% of those surveyed camped at the Muster
  • Excluding the cost of tickets the average spend per Muster patron was $887.
  • It costs more than $3 million to put on the Muster and in 2015:
  • Nearly $130,000 was paid to local community groups;
  • Emergency services cost more than $220,000
  • More thanr $500,000 was spent with local businesses.
Gympie Times

Topics:  gympie, mary valley, music, muster




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

3 easy dinner recipes your kids will love, and so will you

No Caption

THERE is a middle ground! Dinners fit for kids and adults.

How to reduce your child's risk of food allergies

ABOUT 90% of food allergies are caused by just seven foods.

5 good mental health habits for kids (and parents)

CRYING OUT FOR HELP: The demand for counselling support for children and young people is increasing.

FORMING good habits early is critical for your child's mental health.

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Susie O'Neill: Why I stopped smacking my children

Swimming legend Susie O'Neill says she has stopped smacking her kids.

“I (smacked) because that’s what I knew growing up."

Introducing a step-parent into the family

Introducing a step-parent into the family can be stressful for the children, as well as the new parent.

THERE is no easy way to introduce a step parent into the family.

Gympie gets ready to party

Glenda Pickersgill with Dr Elaine Brown and Abbie Grant-Taylor.

G150 Gympie Sesquicentenary Celebrations

Noosa link for Coast ‘long overdue’: KAP

MOON POINT: A Noosa link to the Cooloola Coast will link the Great Sandy Strait and Tin Can Inlet to the Sunshine Coast visitor market, if it ever happens.

'You can't trust them," says Katter's anti-politician.

Raise awareness with fun

Euphoria Family day care members William Hickso, Shelley Skene and Kade.

Raising awarness for Red Nose Day

Latest deals and offers

Is this state’s cheapest house?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward

Rockhampton property in a lull, but a change is coming

Rockhampton's housing market in "pre-election mode"