Business

The evolution of the White Pages

FROM the days when dripping manufacturers advertised to the introduction of new listings for clairvoyance and day spas, the White Pages and Yellow Pages books used in Gympie since the 1950s have changed a lot over the years, revealing how the region has evolved.

The evolution of the book continues this month when distribution of the new compact-size Gympie White Pages and Yellow Pages book starts.

As well as the format change, Yellow Pages content in the book has been customised to the area to make it more relevant and easier to find a business.

Known as the North Coast and Esk Districts phone book in its early days, the Gympie book has changed dramatically over the years.

In 1952, an advertisement for Thomas Brown and Sons Ltd - Merchants, Manufacturers and Distillers appeared on the cover and the book consisted of 85 pages of residential listings and 17 advertising pages, which were known as the Pink Pages.

Furriers, tanners and artificial eye manufacturers were listed in the 1952 Gympie phone directory, only to be taken out a few years later. In 1978, today's lingerie stores were advertised under "foundation garments", while our podiatrists were known as chiropodists back then.

Early phone books in Australia included listings for asbestos manufacturers and mulesing consultants, but these are two categories that no longer exist.

Today, there is more health and beauty, green and IT-related industries featured.

Current copies of the book include categories such as pilates, asbestos removal, jet propelled skis and personal fitness trainers' businesses - back in 1972 these advertising categories hadn't been created.

Since 1992, the number of listings in the book under "retirement villages" has more than doubled from 26 to 65, reflecting the aging population.

In the same time the number of solar energy listings has increased from 30 to 76.

Residents' needs have also changed, with most preferring to use a book that is not as big and is easier to handle.

This has been the biggest criticism of the book, which is why the decision has been made to standardise the format of every phone book and reduce the height and width by 15%.

The new format aims to meet users' changing needs while ensuring the book contains the same comprehensive content that everyone can rely on.

There's also a number of design improvements that have been added to make it easier to search for local people or business and government information.

The visually impaired also can access the telephone directory. These services are outlined in the White Pages' Accessibility Guide, which is available by emailing wpcom munity@sensis.com.au.

CHANGES

How times have changed:

Headings of yesteryear: Artificial eye manufacturers, corset manufacturers, dripping manufacturers, furriers and tanners, wine saloons

Headings of today: Clairvoyance, day spas, jet propelled skis, personal fitness trainers, pilates

Gympie Times

Topics:  communication, gympie, white pages, yellow pages



Fredman's departure

Bob Fredman

Public concern at sudden retirement of Gympie council's Bob Fredman

Pomona ram raider jailed

A 35 year old man was sentenced to three years jail in Gympie District Court.

A 35 year old man was sentenced to three years jail today

Gympie locals divided on Daylight Savings Time

EARLY RISERS: Locals are concerned about the impact Daylight Savings time could have on our farmers.

Should we make the switch to Daylight Savings Time?

Latest deals and offers

Competition winners visit Tin Can Bay

THE luckiest road trippers in Australia celebrated their arrival in Tin Can Bay with local residents and travel enthusiasts at Tin Can Bay Tourist Park.


Seniors learn options for staying in their own home

KNOWLEDGE IS POWER: Gympie's senior citizens are invited to a conference empowering them with the knowledge they may need to ensure they stay living in their own homes for as long as possible.

Gympie region seniors can learn how to stay in their own home longer

Love is in the air on The Bachelor, but not for Kiki

The Bachelor Australia contestant Kirralee 'Kiki' Morris.

BACHELORETTE bows out gracefully as show enters its final weeks.

A $65,000 bathroom? The Block's incredible budget blow-outs

The Block contestants Julia and Sasha spent a whopping $65,000 on their first renovated room.

TEAMS deliver most expensive en-suites in reno show's history.

Cryptic crosswords: Top clues to solving them

Your guide to solving the cryptic crosswords in your local paper

Muster wristbands yield $21,000 in unclaimed refunds

Muster-goers collectively left about $21,000 worth of unused spending funds when they failed to claim back money on their bands after exiting the Muster.

Muster wristbands yield $21,000 windfall for organisers

MOVIE REVIEW: Ben-Hur isn't likely to become a new classic

Toby Kebbell plays Messala Severus and Jack Huston plays Judah Ben-Hur in a scene from Ben-Hur.

ANYTHING less than grand in a remake of Ben-Hur won't do.

Coming up on your TVs this September...

Don't miss A Place to Call Home as season four launches this September.

HERE'S a sneak peek at what's coming up on Foxtel.

Bunnings starts demolition of historic foundry buildings

SAWTOOTH GONE: Demolition of Foundry sawtooth shed to make way for new Bunnings building.

Lane and footpath closures will take place

Australia's most expensive balcony and it hasn't been built

Viridian Noosa.

How Noosa millionares' squabble could affect body corporates

Receivers move in on Springfield's 'Tower of Power'

The 10-storey tower at Springfield is up for sale with interest high in the iconic structure.

Interest high in iconic 10-storey office building

Palm Lake Resort set to move in to Coast with 276 villas

Palm Lake Group has been given approval by Sunshine Coast Council to build a 276-villa over 50s resort and 120-bed aged care facility at the intersection of Caloundra Rd and Caloundra Mooloolaba Rd in Little Mountain.

New facility planned for Caloundra Rd

Warning for unit investors with price plummet prediction

The warning signs are flashing for one real estate sector in 2017 despite others performing the best they have in years and it's not going to be pretty.

One real estate sector looks set for a rocky 2017

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale