A KENILWORTH dairy farmer says "fair mark" milk, showing consumers a fair price has been paid to farmers for their product, could help turn around the industry's downtown.
The Queensland Dairy Farmers' Organisation agrees and has called on consumers to help end the milk price war hurting Sunshine State farmers.
Mary River third-generation dairy farmer Matthew Trace told a Parliamentary Committee reviewing a milk price bill there had not been anything "near market function" since the major supermarkets dropped milk prices to $1 per litre in 2011.
"There are always ups and downs in all agriculture and I accept that," he said.
"I understand there is a whole heap of factors that affect that, but since we had the dollar litre milk we haven't seemed to have anything near to a functioning market."
The committee is looking at the milk prices Bill which Katter's Australian Party MP Shane Knuth introduced earlier this year. The bill proposes introducing a fair milk mark for all milk sold in Queensland where the farmer is paid at least eight cents per litre above production costs.
Mr Trace said a fair mark could turn things around.
"Here is the argument as to why we should have fair mark milk: a lot of people I talk to are very sympathetic as farmers we work our butts off to get the public on side," he said.
"They are on side but they don't know what to do. They don't have clue.
"This would make it very easy for them."
Queensland Dairy Farmers Organisation chief executive officer Adrian Peake believes there is a section of the community wanting to make a conscious fair milk purchase.
"They are wanting to know if I purchase this product because it has this mark on it I know it is doing the right thing by the dairy farmer."