ONE of the "hottest young performers" in country music has become an ambassador for our region, with one of the jewels of the coast showcased in a recent video.
Newcastle singer/songwriter Morgan Evans was awarded Country Music Channel's New Oz Artist of the Year.
With a No.1single and video, Evans has toured with Taylor Swift, Brooks and Dunn, Thirsty Merc and Shannon Noll.
When asked why Double Island Point was chosen for the video, he said the "budget wasn't massive" and he needed a location.
"Pete from Coolum's Epic Films was booked for the shoot and he suggested we come to him," Evans said.
"He's a surfer, so am I. So he drove us up there in a big, old, sluggish 4WD," Evans said.
"It took some time to get there."
The video took only two trips up to the Point. "We shot a half-day and then a full day."
He said it was now "one of my favourite places in the world".
The lyrics in While We're Young is all about living in the moment and making the most of the time we have.
Double Island Point is definitely a great place for making memories. The video shows Evans at
Honeymoon Bay, strolling up to the lighthouse and looking out from the headland.
Evans will back in the region for the Muster.
He's no stranger to the iconic event.
"The first time was just to go and experience it all," he said.
"Then I played a few.
"Last year I was on the main stage, but it was early in the day.
"I'd released the EP on the first day of the Muster and streamed a new song everyday.
"There were a heaps of people singing it before I even performed that week."
When asked if his latest CMC accolade helped secure his prominent time on the main stage for the 2013 performance, he said "everything helps".
"After that weekend the Gympie Muster gig was confirmed."
He loves the atmosphere of the Muster and the "hard core" dedicated country music fans.
He said his new single Carry On, was "something different".
While We're Young is positive and up tempo.
Carry On is more about sad times and his fans are loving it - it is climbing the CMC charts.
He already has a huge amount of support from Muster regulars and urged them to check out While We're Young. After you've seen the headland, stay and listen to Carry On - they are linked on our Facebook page and website.
Evans said he wants to spend more time at the coast and suggested a stay at Rainbow Beach after the Muster.