Avengers win box office battle
IT seems The Hunger Games couldn't satisfy Rockhampton's appetite, with new blockbuster The Avengers overtaking it at the box office at the weekend.
Rockhampton Birch Carroll and Coyle cinema assistant manager Rominesh Ayre said it had been a very busy weekend, even busier than the notorious Boxing Day rush, after The Avengers battled onto screens last Wednesday.
"We had to put extra sessions on to keep up with the crowd," he said.
"Just about everyone sold out."
The film, which unites action superhero characters Iron Man, Captain America, Thor and The Hulk, raked in an impressive $19.7 million in Australia over the weekend, becoming the second top-grossing opening weekend in Australian box office history, falling only behind Harry Potter and the Deathly Hallows: Part 2.
Rockhampton's Sara and Luke Petersen said it definitely lived up to their expectations, after seeing it yesterday.
"I've been a fan of Marvel since I was little," Luke said.
"I grew up with the cartoons so it was good to see them all come together on the big screen.
"It was great - the Hulk is definitely my favourite."
Sara said she and Luke were glad they missed the rush.
"I had a day off today luckily so we could finally go to the movies," she said.
Mr Ayre said the film was responsible for 70-80% of cinema admissions over the weekend.
"It was definitely more busy than The Hunger Games," he said.
Avengers frenzy
- Second top-grossing opening weekend in Australian box office history
- $19.7 million over the weekend across both the 3D and 2D formats
- $6 million on opening day (Anzac Day)
- About 1.3m tickets sold across 621 screens
