A COOLOOLA Cove man is dead and his wife seriously injured after a single vehicle crash on the Bruce Hwy at Kybong about 2.30pm yesterday.
Police at the scene said the woman, 56, was seriously hurt and airlifted to Nambour Hospital. The man, 60, died at the scene.
It was the seventh fatal car crash in the Gympie Region in eight weeks, the fourth to occur on the highway.
The Gympie District's highest-ranking police officer pleaded with drivers yesterday "to pay attention to what they are doing."
Wide Bay Burnett Inspector Jon Lewis said police were doing all they could to keep drivers safe.
"WE need all drivers onboard if we're going to reduce the road trauma," a clearly upset Insp Lewis said yesterday.
"We can't do this by ourselves."
He said at the time of yesterday's fatal crash, three police units were present on the highway - two patrol cars and one speed camera - as part of a 28-day education and enforcement blitz to keep motorists safe in the face of the fatality count the region is enduring.
And while Imbil officer in charge Terry Kennedy was at the Kybong crash scene, a second crash occurred in his territory, fortunately not a fatal one.
Sgt Kennedy said a Hyundai sedan driven by a Conondale man ran into back of a Subaru driven by a Gympie woman, who was stopped to turn from the Mary Valley Rd into Blackgate Rd, Amamoor.
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Insp Lewis asked drivers to please take care on the roads.
"Please drive safely, drive to the conditions.
"We can't do this without that co-operation from drivers," he said.
Sgt Kennedy said the Kybong fatality occurred when the northbound Mitsubishi Challenger 4wd, driven by the Cooloola Cove woman, ran off the highway on a right-hand bend.
It crashed over a roadside ditch and ploughed through roadside grass into a large tree.
"It's not a bad road here," Sgt Kennedy said. "It gets back to drivers."
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